Business : Commercial Policy

This edited collection brings together leading scholars and practitioners from various jurisdictions, with essays and commentaries co-ordinated around the theme of alignments and misalignments between commercial law and commercial practice. more...

Price: $200.00

This book is a textbook for B.E. and B.Tech. students of Mechanical, Production and Industrial Engineering disciplines. It is also required as textbook for M.Tech. (Production), Industrial Engineering and Industrial Design and M.B.A. and M.C.A. students. Materials are needed in every organization for their production and service activities. Cost is acquired to procure or purchase these materials. Materials and Financial Management is the activity of every organisation for managing these resources which are related to planning, procuring or purchasing, storing and providing appropriate materials of right quantity, right quality at right place in right time so as to co-ordinate and schedule the operation and production process in an integrative way for an industry or any enterprise. more...

Price: $20.00

Regulation is on the rise across the world as the state steps back from public ownership. However, as the authors highlight, the style of political delegation to regulatory authorities has not followed a uniform trajectory but rather institutional endowments, administrative traditions, market structure and business culture have all influenced the creation of regulatory authorities and implementation styles. Noting these variances, the focus of this book is to consider the impact of liberalisation and the introduction of new regulatory structures on three utility sectors; telecommunications, energy and the railways, using Germany and the UK as case studies. more...

Price: $150.00

Rural Marketing as a separate discipline in management teaching has emerged recently. The growing importance of the subject has been well realized by the marketers, policymakers and management interns. However, there is dearth of quality literature on the subject, comprehensive coverage of all the dimensions, aspects and managerial issues pertaining to rural marketing. In most of the management institutions, a half-baked knowledge of rural marketing is being imparted to the management interns while there is more emphasis on marketing perspective on harnessing the immense potential offered by rural areas through suitable marketing planning, product mix, pricing, distribution, promotional mix, branding and communication strategies. Present book is a serious attempt to bridge the need gap in the subject. more...

Price: $20.00