Photography

THE FIRST BOOK WITH ONE FOOT ON THE COFFEE TABLE, AND ONE FOOT IN THE. CLASSROOM. Joe McNally, one of the world’s top pro digital photographers, whose celebrated work has graced the pages of Sports Illustrated, Time, and National Geographic (to name a few), breaks new ground by doing something no photography book has ever done—blending the rich, stunning images and elegant layout of a coffee-table book with the invaluable training, no-nonsense insights, and photography secrets usually found only in those rare, best-of-breed educational books. When Joe’s not on assignment for the biggest-name magazines and Fortune 500 clients, he’s in the classroom teaching location lighting, environmental portraiture, and how to “get the shot” at workshops around the world. These on-location workshops are usually reserved for a handful of photographers each year, but now you can learn the same techniques that Joe shares in his seminars and lectures in a book that brings Joe’s sessions to life. What makes the book so unique is the “triangle of learning” where (1) Joe distills the concept down to one brief sentence. It usually starts with something like, “An editor at National Geographic once told me…” and then he shares one of those hard-earned tricks of the trade that you only get from spending a lifetime behind the lens. Then, (2) on the facing page is one of Joe’s brilliant images that perfectly illustrates the technique (you’ll recognize many of his photos from magazine covers). And (3) you get the inside story of how that shot was taken, including which equipment he used (lens, f/stop, lighting, accessories, etc.), along with the challenges that type of project brings, and how to set up a shot like that of your own. This book also gives you something more. It inspires. It challenges. It informs. But perhaps most importantly, it will help you understand photography and the art of making great pho more...

Price: $43.99

Highly respected guide for serious photographers wanting to advance their skills; fully updated to cover cutting-edge digital technologies. more...

Price: $47.95

Digital photography is hot. In the year 2006, 106 million digital cameras were sold worldwide, up 14.5% from the previous year. That number is expected to increase to 114 million units in 2007. Digital cameras have outsold film cameras since 2003; many manufacturers have discontinued their film-based operations in favor of all-digital product lines. Basic digital cameras can now be found as low as $50. Professional and semi-pro cameras have even come down in price; consumers can now purchase single-lens reflex (SLR) digital cameras for under $700. Traditional photographers face a difficult learning curve when switching to digital. Not only are new image-editing capabilities available, but existing techniques often have no counterpart in the digital world. (How do you create a double exposure when there's no film to manipulate?) In addition, the buzz around digital photography is enticing new photographers into the fold. Not only do they not know how to use their new digital cameras, they also don't know how to compose, focus, and light their photographs. These new digital photographers need to learn basic photographic techniques, from the ground up, and how they apply in the digital world. To meet the needs of both new and migrating digital photographers, a comprehensive A to Z guide is needed - a book that includes instruction in both basic photographic techniques and advanced digital image manipulation. more...

Price: $31.99

All-star photography line-up! The best in the business show how to get the job done. more...

Price: $48.95

Avid Editing is a comprehensive guide covering Avid Xpress Pro, XPress Pro HD, and Xpress DV. Due to the similarity of Avid's interface across product lines, it is also relevant for Media Composer and other systems. Suitable for beginning editors or experienced editors new to the Avid, the book provides step-by-step instructions for hundreds of editing tasks in jargon-free terms. The book can be read and studied at home, or while sitting in front of an Avid, following the book's step-by-step instructions. More than a software manual, this book delves into general editing techniques, principles, and pitfalls. The author is an experienced teacher who will help you master the Avid as well as improve your overall editing skills. This edition covers working with HD, the 16:9 widescreen, and the powerful Script Integration tool. more...

Price: $49.95