House & Home

In the tradition of Why We Buy, this is a marketer's guidebook to what motivates grocery store consumers to choose or pass over certain products. Written by a widely-respected and passionate supermarket analyst, this book explores the buyer's choice. Lempert reveals the secrets to catching even the most fickle consumer's attention and how to establish lasting brand loyalty through powerful marketing strategies. This is a must-read for marketers, brand managers, and retailers everywhere - not just for grocery stores - that dissects each and every aspect of the shopping experience, showing how to appeal to today's discriminating consumer. more...

Price: $27.95

Readers will create stunning wooden boxes while honing thier skills and ultimately become more accomplished woodworkers with this great introduction to this time-honored craft. more...

Price: $24.99

This report examines the structure, characteristics, and motivations of major participants in the housing industry to explore how innovation might be accelerated. It identifies options and strategies for the federal government to consider as it attempts to further advance innovation in housing to make homes more affordable, durable, and safe. Housing is the largest component of the nation's physical wealth, representing nearly 20 percent of the nation's gross domestic product. Therefore, innovation in that industry would contribute positively to increase productivity and provide benefits to a broad range of participants, including homebuilders, manufacturers, insurers, regulators, and homeowners. The federal government has been involved in promoting housing innovation for more than three decades , investing in research and showing a willingness to experiment with new ideas and approaches as it works with industry and other participants. In light of this government interest, this report puts forth proposals for federal government action: enhance research activities, strengthen the knowledge base, support the technology innovation pipeline, and improve market linkages. Within these proposals, a number of specific strategies are suggested to illustrate possible government actions. The list of strategies is not exhaustive but if adopted they should allow the government to better leverage what it is already doing by better focusing resources. more...

Price: $9.95

This book contains all the instruction needed to make 15 country-comfort furniture projects that will add warmth and style to any home. more...

Price: $24.99

Building Today's Green Home gives you instruction and advice on best practices for building a smaller, more cost effective house without compromising comfort or quality. more...

Price: $22.99