Computers

A fully updated introductory guide to HTML. The new edition of this bestselling beginner's guide to HTML has completely revised, bringing it up to date with the latest changes in HTML. You will learn how to structure a page, place images, size text, create links, generate Web-safe colors, work with multimedia, and more. Hands-on exercises, notes, and ask-the-expert sections make it easy to learn the essential skills. HTML: A Beginner's Guide, Fourth Edition book covers more efficient coding techniques using CSS; going beyond the basics to create dynamic content with JavaScript; and the latest browsers, including IE8. By the end of the book you will be able to build slickly designed, fully functioning websites using the latest HTML techniques. more...

Price: $29.99

Want to get started building applications for Apple’s iPhone and iPod touch? Already building iPhone applications and want to get better at it? This is the only book that brings together all the expert guidance–and the code–you’ll need!.  . Completely revised and expanded to cover the iPhone 3.0 SDK, The iPhone Developer’s Cookbook is the essential resource for developers building apps for the iPhone and iPod touch. Taking you further than before, this new edition starts out with an introduction to Objective-C 2.0 for developers who might be new to the platform. You’ll learn about Xcode and Interface Builder and learn how to set up and configure your iPhone Developer account. Additional highlights of this new edition include: Using the iPhone SDK’s visual classes and controllers to design and customize interfaces; Using gestures, touches, and other sophisticated iPhone interface capabilities; Making the most of tables, views, view controllers, and animations; Alerting users with progress bars, audio pings, status bar updates, and other indicators; Using new Push Notifications to send alerts, whether your app is running or not; Playing audio and video with the MediaKit; Working with the Address Book, Core Location, and Sensors; Connecting to the Internet, Web services, and networks; Embedding flexible maps with MapKit and Google Mobile Maps; Building multiplayer games with GameKit; Using Core Data to build data-driven applications; Selling add-on content and services with In-App Purchasing using StoreKit; Building accessible apps with Accessibility Plus. The unique format of The iPhone Developer’s Cookbook presents the code you need to create feature-rich applications that leverage the latest features of the iPhone 3.0 SDK. Over 30,000 iPhone developers turned to the first edition of The iPhone Developer’s Cookbook . So should you! more...

Price: $35.99

This low-priced, pocket-sized, handy guide is packed with bite-sized chunks of practical information for people who want to jump in and master Snow Leopard, the fastest and most powerful Mac OS X to date. Written by Mac expert Jeff Carlson, this essential companion features snappy writing, eye-catching graphics, and a fresh design that walks readers through the most common Snow Leopard tasks. more...

Price: $11.99

Mobile Marketing. Finding Your Customers No Matter Where They Are.  . Use Mobile Marketing to Supercharge Brands, Sales, and Profits!.  . Using brand-new mobile marketing techniques, you can craft campaigns that are more personal, targeted, immediate, measurable, actionable–and fun! Now, one of the field’s leading pioneers shows exactly how to make mobile marketing work for your business. Cindy Krum cuts through the hype, revealing what’s working–and what isn’t. She guides you through identifying the right strategies and tactics for your products, services, brands, and customers…avoiding overly intrusive, counterproductive techniques…and how to successfully integrate mobile into your existing marketing mix. Above all, Krum shows you how to effectively execute on your mobile marketing opportunities–driving greater brand awareness, stronger customer loyalty, more sales, and higher profits.  . Topics include. • Getting started fast with mobile marketing. • Understanding the international mobile marketing landscape. • Targeting and tracking the fast-changing mobile demographic. • Taking full advantage of the iPhone platform. • Leveraging mobile advertising, promotion, and location-based marketing. • Building micro-sites and mobile applications. • Performing search engine optimization for mobile sites and applications. • Building effective mobile affiliate marketing programs. • Integrating online and offline mobile marketing. • Avoiding mobile marketing spam, viruses, and privacy violations. • Previewing the future of mobile marketing more...

Price: $19.99

This book (for Windows and Mac) breaks new ground by doing something for digital photographers that’s never been done before—it cuts through the bull and shows you exactly “how to do it.” It’s not a bunch of theory; it doesn’t challenge you to come up with your own settings or figure things out on your own. Instead, it does something that virtually no other Elements book has ever done—it tells you flat-out which settings to use, when to use them, and why. If you’re looking for one of those “tell-me-everything-about-the-Unsharp-Maskfilter” books, this isn’t it. You can grab any other Elements book on the shelf, because they all do that. Instead, this book gives you the inside tips and tricks of the trade for organizing, correcting, editing, sharpening, retouching, and presenting your photos like a pro. You’ll be absolutely amazed at how easy and effective these techniques are—once you know the secrets. You’ll learn:.: The real secrets of how the pros retouch portraits; How to color correct any photo without breaking a sweat (you’ll be amazed at how they do it!); How to use Camera Raw for processing not only RAW photos, but JPEGs and TIFFs, too! (And you’ll learn why so many pros like it best— because it’s faster and easier); The sharpening techniques the pros really use (there’s an entire chapter just on this!); How to deal with common digital camera image problems, including removing noise and avoiding halos; The most requested photographic special effects,  and much more! The Book's Secret Weapon. Although Elements 8 offers some digital photography features that Photoshop CS4 doesn’t offer, there are plenty of features that Photoshop CS4 has that Elements 8 still doesn’t have (things like paths, Channel Mixer, etc.). But in this book, you’ll learn some slick workarounds, cheats, and some fairly ingenious ways to replicate many more...

Price: $39.99